Got this from PDI‘s issue last Friday. Of course the industry won’t take this lying down. They’ve spent so much money “investing” (rather, “paying off!”) in so many people to build their brands. Now, if only breastfeeding HAD that much money to educate the poor.
In the advertsing of milk products, I think that the worst off would be the (I will not even try to find a politically correct term here) poor. They’re the ones who are talo in all this.
Why? If anyone, it should be them who are taught how to breastfeed from day 1! (And not taught that any brand of milk formula — OR other milk products for that matter — is okay for the newborn if they don’t have milk.)
For heaven’s sake, it’s the doctors and the nurses who need to be educated on breastfeeding because they’re the first line that the mothers meet! And do they know ANYTHING about bf at all??? NO!!!! Believe me, even these so-called pedia “breastfeeding advocates” are not really advocates.
I went to one. She would say, “You should breastfeed, breastfeed, breastfeed” but would always follow up with, “…BUT if you want, you can add to supplement him, his weight gain is not as ‘good’ as I expected.”
Total BS. The World Health Organization has come out with growth charts specifically for breastfed babies. There are some “textbook” standards (e.g., at least 600gms per weight gain for the baby) that one can note while breastfeeding. This site has great information, and the charts themselves.
Going back to the SC — what bf actually needs, especially here in the Philippines, is the advertising money of the milk companies (haha!) to enable education of bf to the masses. I’ve heard of horrendous stories of poor parents feeding their children — get this — condensed milk! (***faint!***) How can these babies survive??? No wonder the mortality rate is so high!
I understand where the milk companies are coming from (much like the dilemma of S when he handles labor cases and is counsel for the management now…he’s from UP Law and they did internship for a year there…obviously, they handled cases of the indigents. As my brother always says, it’s UP — University of the Poor!), but we’re talking gold standard in nutrition here! And for crying out loud, it’s FREE!
Really, the SC should hear this (to be polite) and junk it! Too bad Hilario Davide isn’t around anymore. I heard he was a bfd baby. Perhaps the milk companies waited for a formula fed one, so he wouldn’t be too harsh on them. Was now Chief Justice Artemio Panganiban breastfed? Can anyone tell me?